Of course, not every product suits the network's format or marketplace, so here are some questions to ask yourself to help determine if your product is the right fit:. If you think you've got a fit, there are a few ways to approach QVC. The first way to approach QVC involves visiting the website.
There you'll find information on making an appointment with a QVC buyer to present your product. In addition to hosting appointments at their headquarters in West Chester, Pennsylvania, QVC also hosts regional appointments in various cities around the country for which you can apply see site for details. If it's not convenient to attend one of these regional meetings, you can start the process by simply applying online--you'll be surprised how quick and straightforward the application process is.
When they e-mailed me that they were interested and invited me to present my product, I was elated! Fortunately, QVC is a well-oiled machine, and while I thought the cattle call experience would be frustrating, but the staff members treated each of us as if we were the only one in the room.
Although I wasn't chosen this first time out, I persisted and have since had multiple appearances on QVC with products that did meet their specific criteria. Another inroad to getting on QVC is to approach the category buyer for your product directly.
To do this, it'll help to become familiar with their programming. On thing QVC does is create special program themes like "beauty" or "kitchen essentials. Seller Beware Of course, with anything that promises great rewards, there's usually some risk. QVC is no exception.
It was bulky. On top of that, the threat of a camera in front of me compounded my personal insecurity. How was my hair looking? What was I doing with my hands? Her voice flows out of her throat like a saxophone, and she telegraphs authority despite her constantly clattering QVC-brand beaded earrings.
Like all the hosts I would meet through the day, she has a massive smile and a penchant for gab. I might hang out at bars, she says, but QVC shoppers do not. And how did I miss fashion meets security, she asks. She sold RFID products all the time. Paranoia moves product, I realized. My criticism finished, Brown stands up. She calls to one of my classmates, and tells her to waltz. Brown starts kicking up her knees, Vanilla Ice style. This the key to the rest of our experience, she says.
We have to trust them and follow their lead, matching their energy along the way, to create a marketable conversation. I can continue to be a half-invested spectator too hip to risk my own reputation for a mediocre product.
Or I can take a breath, soak it all in, and commit. I was amidst a group of friendly, nervous, middle-class people who were about to take their big shot—an opportunity to have the consumer universe call their bluff on national television. Was there anything more awesomely American than this? Is the free market ever more free? Really in. And if I bomb, so be it. I have to admit I am not cooler than QVC. A week earlier, QVC mailed me a dress code and grooming guidelines for appearing on-air.
Blue, green, pink, and plum solids were the only approved colors. It really draws the customer in. And it bodes your face well. Wipe my shoes down inside the studio. This, I know, is a hot topic. But like most beardos, I have an extreme affection for mine. I would trim it up a little bit. I just want it to be very polished, very pristine for on air. Lubragge insists that I spend the few hours between class and going on air doing anything other than practicing my pitch.
So I grab dinner in downtown West Chester. I hit the lights on the mirror. Vendors are also sometimes recruited from trade shows and craft fairs. Before vendors get to this stage, they must complete an application and be accepted by QVC. Watch the QVC network. Getting a sense of the products the network already sells will give an idea if your product is a good fit. The network is also looking for products that are new and distinctive, not a repeat of what's already being sold. Arrange for manufacturing.
Ascolese has found manufacturers by using a sourcing company. Today, Ascolese not only pitches and sells her own products, she also works as a broker, helping celebrities like Nicole Ari Parker and companies such as Westinghouse Lighting Corp.
QVC Sprouts www. Winning products are then sold on QVC. The voting period allows both the inventor and QVC the opportunity to judge consumer interest in the new goods. Launched in March , the program is a great entry into multiplatform retail for entrepreneurs and inventors who have a unique product, but not the operational infrastructure that is required of a traditional QVC vendor.
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