Instead, we recommend that people use Facebook Business Suite Insights , which is a tool that allows you to access your audience insights across Facebook and Instagram. In addition to audience data, you will also be able to view trends and metrics on the performance of your Facebook Page and Instagram business profile. One great thing that we love about Business Suite is the ability to access your Facebook and Instagram audience insights at the same time, in the same place.
It also has a new feature that allows users to view and respond to Facebook and Instagram messages in one inbox - just open your Facebook page and click 'Inbox' - awesome! Another fantastic upgrade of Business Suite is the ability to schedule Stories in advance. For people who don't want to manually post Stories everyday, this is really an advantage. With Audience Insights going away, determining and understanding who your client avatars are can really give you an edge against your competitors.
If you're targeting everyone in the market, you're not reaching your ideal customer. Be strategic!!! Do your own in-depth research.
Inspiring stories from women-led, minority businesses. Start getting inspired with announcements, tips, and success stories on our blog. October BY: Instagram Business Team. San Francisco, CA. As part of our ongoing work to give professionals the tools they need, we are launching new experiences in Instagram Insights that will help creators and businesses learn more about their audience. Accounts engaged highlights the total number of accounts that interacted with your content in a given time period.
We will continue to highlight the total number of content interactions received across each content format. In addition, we have added new information about reach. How can I see how many people are viewing and responding to my Facebook Page's events? How can I see how many people clicked my Page's action button, mobile phone number, website or address on Facebook? How do I see insights about my Facebook Page's followers?
How do I see insights about my Facebook Page's recommendations? How do I export my Facebook Page's insights data? Terms and Policies. Ad Choices. Create Ad. Create Page. This is different to post reach, and shows the number of people who have seen any activity from your page; such as your content, ads, check-ins or any mentions about your page. This is a great way to measure the success of both your organic and paid content, and gives a clear indicator of how your page is growing over time.
Facebook pages are set up for different reasons, some are created to promote events while others are an extension of an ecommerce store. Here, you can track the Facebook traffic direct to the Tabs you use the most. External Referrers provides data for the number of times users arrived at a Facebook page from a website outside of Facebook. As marketers we can learn a lot from referral paths. This analytic gives us an idea of how impressionable a Facebook page is outside of Facebook itself.
Tip: Ensure Facebook pages are fully populated with a company website, phone number, address and any other accurate information that could aid a citation. This section shows you information about your fans those who like or follow your page , and the times they are online on Facebook. It gives you the exact number of your fans who were online on each day of the week, as well as a graph showing, on average across the week, how many are online at each time of the day.
Hover over the days above to see more specific graphs, rather than the weekly average. Of course, you want your posts to get the biggest reach possible - the more impressions the better. Finding out when your fans are online is hugely beneficial. A social media marketing campaign can sometimes be quite broad, as you experiment with different styles of posts to try and determine what is most effective.
As it shows you which type of post gets the most engagement and impressions, it enables you to focus your efforts on creating more content of this kind.
Facebook encourages a bit of competitive research with this feature, that allows you to see how things have performed on other pages. In a similar way to tracking your own post type data, this type of analysis will help you to choose what sort of posts you should be focusing on creating.
Video content is more important than ever, with it becoming one of the best ways to grab the attention of fans on social media. The first of these stats shows how long in total your video content has been viewed over a selected time period, with the window completely customisable from a chosen start and end date.
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