We saw that our existing customers lacked a seamless payment and shipping solution and were wasting precious hours that could have been spent growing their business. In Canada Post, we found the best partner to launch a convenient, easy-to-use shipping and payment solution for small businesses that saves time and money.
The partnership was built on that fact that we both shared a common goal of helping small businesses grow their operations and harness e-commerce as part of their business strategy.
Throughout the partnership, we kept this shared goal as our North Star, and our employees were motivated and excited to create an experience that would positively affect our customers. Strategic partnerships enable teams to bring the best of their talent and strengths forward. Every person and every business has unique strengths, so honing your partnership strategy to play to those strengths will let you shine.
It's rewarding to see how doing so generates functional and creative solutions. We regularly partner with teams internally across geographies to learn from their expertise and apply key learnings to our own market. When the Toronto Parking Authority launched the Green P Parking app to enable Torontonians to pay for parking from their mobile phone, we teamed up with them to add PayPal as a payment option and promote it across our customer base.
The Toronto Parking Authority team excelled in understanding everything to do with parking and we brought expertise in providing a seamless mobile payment experience and marketing skills to drive increased usage.
For a partnership to succeed, an emphasis on clear communication between partners is essential. Leverage internal communication and collaboration channels when working on partnerships within your organization. For external partnerships, in-person meetings can go a long way in developing a solid working rapport.
Open and effective channels of communication between members of the partnership or alliance will ensure there are no misaligned expectations between parties. Big breakthroughs and progress can't happen in silos. Working collaboratively with partners — within an organization as well as within your ecosystem to solve business problems — generates the kind of energy that fuels growth, innovation and creativity. Developing value-aligned partnerships that focus on common goals and complementary strengths is key to ensuring successful outcomes for all.
All of the knowledge would be put into use to further build your brand and business in the future. Partnerships increase your lease of knowledge, expertise, and resources available to make better products and reach a greater audience.
All of these put together along with degree feedback can skyrocket your business to great heights. The right business partnership will enhance the ethos of your firm.
When firm that share the same goals and vision join forces, the influence and strength of each organization can grow dramatically. Stronger business provide better products and deliver more qualitative services to customers, which boosts overall brand equity.
Through a functional strategic partnership agreement, your business would grow its customer base. There are a lot of ways through which this can be attained. It could be through a direct agreement you have with a firm who offers products that are complementary to your own. A car manufacturer who forms a partnership agreement with a tire manufacturer may have an agreement in place that makes everyone who orders for a new car to get their tires from the firm they are in agreement with and vice versa.
This alone would help you in growing your customer base as customers are drawn to great products and services. The goal of all businesses is to remain relevant for a long time and reach its set corporate goals.
Having business partners mean you are no longer operating in isolation. The bottom line? A great business partnership makes you better, lifts up your weaknesses, and enhances your strengths. In the end, this is all you need to be relevant for a very long time and help your business achieve its objectives and key results. Suffice is to say all businesses need to look for the perfect strategic partnership that complements their activities as it is a sure way to grow any business moving forward.
Both companies are exposed to potential new customers and expand their territories without having to add stores or additional routes. This arrangement can also add value to both customer sets. Visitors to the store can save time by not having to visit a coffee shop, and business owners get their office supplies automatically replenished by a company that is coming to the place of business on a regular basis anyway.
Coffee giant Starbucks aggressively forms alliances with places like medical facilities, airports, and other locations to provide coffee service to its customers. Visitors recognize the added value and appreciate the convenience of having brands they recognize readily available. The Starbucks strategy has increased its overall brand awareness and many local and regional companies can easily develop a similar strategy. There are many ways service companies can offer mutually beneficial services to customers of, say, a local movie theater.
If you already have a loyal customer base and would like to broaden your product line you may benefit by aligning yourself with a company that offers complementary products. A good example might be a company who provides computer service partnering with a company that offers audiovisual services. Each business has its own set of products, suppliers, and systems, and they may have very similar customer bases.
Sales and service personnel likely understand both technologies.
0コメント